#39: Brainstorming
In addition to daily planning, pages dedicated to brainstorming are waiting for you in Kreatívec.
When building projects, you will come across many seemingly unsolvable challenges .
Whether it's a new marketing campaign, creating budgets, introducing new products, or you're looking for a solution to a newly created problem.
But before you start brainstorming with your colleagues, let's talk briefly about how it should actually look like in an ideal case.
HOW TO BRAINSTORMING
We have prepared some tips that could help you with brainstorming:
- Preparation
Don't be mistaken. Brainstorming is not about closing yourself in a room and mindlessly waiting for the right, creative idea. It is a controlled process. Thanks to the high-quality preparation of the documents and the timely familiarization of the participants with the issues that you will address at the meeting, you will significantly increase the effectiveness of the entire meeting. Pre-prepared questions are also a significant help.
- Leadership
Every brainstorming should have its own facilitator . That is, a person who will lead and direct the entire process. Do not forget to determine it in advance.
- Progress
A few quick guidelines that really work:
Short duration – the longer the brainstorming takes, the less effective it becomes. We recommend focusing on shorter but more frequent intervals
Rest is not the enemy :) – if you get the impression that the whole creative process is stuck on your colleagues, you don't need to be afraid of breaks . Give yourself space to relax, have a good coffee or wait to see what's new on social networks
There is no room for criticism - if I criticize someone for his idea or opinion, it may happen that he gets blocked. And he keeps his other, perhaps key, idea to himself
Less is more - brainstorming will only work if you don't meet too many in one place. If there are too many of you, split into several groups
BRAINSTORMINGOVICA: EVERYTHING IN ONE PLACE
But let's move on to the Journal itself. We have prepared specific paragraphs in it that need to be filled out.
At the beginning, it is very important to specifically name the problem or challenge you are facing. That's what the " Challenge we are solving" is for. " It's actually the reason why you meet for joint brainstorming.
To get where you want to go, you have to choose the goal you want to achieve . If you don't, it may happen that when creating the budget for the next period, you will come up with what the office could look like after the reorganization or what the new promotional video of the project could look like. But that doesn't even come close to solving the challenge you face.
A recorder is a very important part of every meeting. That's why you have enough space to write down your own ideas as well as other ideas of colleagues.
However, don't be limited by our advice or tips. We are happy if they were helpful, but don't forget the important thing: The journal is yours and it is primarily about freedom . There is no single correct formula for how to use it.
We wish you many creative ideas and brainstorming! :)
PS: If you implement any ideas that Žurnál assisted in creating, be sure to contact us. We are very happy to look into it.
