Skalnatá chata - Adriena Lehocká – poustr

Poustr – Odkúpené naspäť od súkromného zberateľa

Poustr: Skalnatá chata, Laco Kulanga, Lomnický štít, Skalnaté pleso, Vysoké Tatry, poctivý slovenský plagát

Skalnatá chata - Adriena Lehocká

Name: Skalnatá chata - Adriena Lehocká
Brand: Žurnál
SKU: 7093889542016
Price: 90.00 EUR
Availability: InStock

(5.0)

90 €

Last pieces, no reprint planned. At your door by

Healthy margin · see where your money goes

This poster is a tribute to a true Tatra legend. Laco Kulanga. A week ago we received sad news. An exceptional man, a porter with unbeaten records and hut keeper of Skalnatá chata, left us unexpectedly.

If it weren't for Laco Kulanga, his family and friends, Skalnatá chata wouldn't be standing today. And if it weren't for his legendary carries, they wouldn't know about Tatra porters even in faraway Japan.

His porter records will also be remembered - carrying a 211 kg load down from the hut to the Skalnaté pleso Štart cable car station, and carrying 151 kg up to Terynka.

Stop at Skalnatá chata while walking the Tatranská magistrála, where in the 19th century people originally slept under an overhanging boulder, the so-called Ohnisko, and pay tribute to Laco.

What else should you know about it?

Skalnatá chata - Adriena Lehocká

90 €

Memories that hang on the wall and help

Slovakia has beautiful nature, but one walk in the mountains will also show you a sad sight – missing forests, reckless logging, forest disasters. These are exactly the things that inspired us to create Poustrs. Posters that help. At launch, we sent part of every sale to organizations that protect our nature. In total, that came to more than €30,000.

The best of forgotten screen printing

We printed Poustrs on large screen-printing machines that still remember the Czechoslovak era. We found them on a random visit to a print shop and gave them a new life. So every Poustr is not only an original design, but also a celebration of honest craft.

We have nothing to hide

Radical transparency is one of our values. So here is exactly what it is made of and where the money you pay goes.

Where your 90 € goes

Healthy margin

Buyback25,00 € · 28 %
What we pay to buy back a rare piece.
Marketing10,98 € · 12 %
Advertising. We count 15 % of the price excl. VAT.
Logistics3,00 € · 3 %
Warehousing in Orava, packing and a shipping subsidy.
VAT 23%16,83 € · 19 %
The tax we pay to the state.
Running the company34,19 € · 38 %
Salaries, support, new products and profit.

Specs and materials

Printing technique
screen printing. Every piece is an original.
Print date
08/2020
Format
A3 (420 mm x 297 mm)
Paper
Woodstock 225 g paper with 80% recycled fibres and 20% elemental chlorine-free virgin pulp, with an interesting texture. FSC certified, of course. It does not crease, and the colour will not fade for at least 50 years. Supplier: Fedrigoni.
Packaging
In a cardboard box. Frame and mount not included.
Upcycling programme
Not sure what to do with the box? Unpack your Poustr carefully, bring the box to our next event and we will reuse it. As a thank-you, you can take home one of our sold-out prints in a smaller A5 format. Completely free. Follow our social media for more info.

Carbon footprint

Even a paper poster has a footprint. We calculated it for the whole of 2025 and divided it per item: DEFRA 2025 emission factors, transport by parcels, services and marketing by spend (GHG Protocol). We keep refining the method together with our suppliers.

≈ 0.7 kg CO₂e per Poustr. Roughly like driving 4 km by car.

Production0.17 kg · 24 %
Materials, printing, binding and cover.
Running the company and marketing0.43 kg · 63 %
People, software, ads and energy, divided per item.
Transport to us0.02 kg · 3 %
Materials to production and finished products to the warehouse.
Transport to you and packaging0.07 kg · 10 %
Parcel and box.

What we do about it

We print in Slovakia and Czechia. No air freight. Our warehouse sits next to the printer in Orava, so finished products do not travel for nothing.
We do not shrink-wrap diaries one by one. We use bulk packaging to cut down on plastic.
We ship in recycled cardboard and, when we can, in boxes our suppliers sent us goods in.
For trips and small transfers we book shared transport and BlaBlaCar.
We print to pre-orders. If something does not sell, it does not end up in the bin but in our outlet or in schools.

What you can do

Order more things at once. One parcel instead of three.
Choose a pickup point or locker instead of home delivery. So the courier does not drive out for a single parcel.
Buy second quality and sale items. We also work with production seconds. Everything usable is cheaper in our second quality section. You save money and rescue something that would not get a chance elsewhere.
Buy only what you will really use. The smallest footprint belongs to the diary that never had to be made.

See our climate plan