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How do we know? We've used them since the very first Žurnál. And we're not alone. More than 3 billion have been sold. They're perfect for anyone who structures text with colour, takes colourful notes or draws.
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Radical transparency is one of our values. So here is exactly what it is made of and where the money you pay goes.
We lose money on this
Purchase price0,91 € · 46 %
What we pay for it.
Marketing0,24 € · 12 %
Advertising. We count 15 % of the price excl. VAT.
Logistics2,00 € · 100 %
Warehousing in Orava, packing and a shipping subsidy.
VAT 23%0,37 € · 19 %
The tax we pay to the state.
Running the company-2,48 € · -76 %
We subsidise this product from others.
Every product we make has a footprint. We calculated it for the whole of 2025 and divided it per item: DEFRA 2025 emission factors, transport by parcels, services and marketing by spend (GHG Protocol). We keep refining the method together with our suppliers.
≈ 0.6 kg CO₂e per item. Roughly like driving 4 km by car.
Production0.09 kg · 15 %
Materials, printing, binding and cover.
Running the company and marketing0.43 kg · 72 %
People, software, ads and energy, divided per item.
Transport to us< 0.01 kg · 1 %
Materials to production and finished products to the warehouse.
Transport to you and packaging0.07 kg · 12 %
Parcel and box.
5.00 out of 5 · 1 reviews
Best„Pero / fixa s akurát tenkým hrotom. Nerozmazáva sa, dlho vydrží. Klasika.“

