Poustr – Vrátené zo zrušeného dizajn obchodu

Zlín - Dana Ledl

Name: Zlín - Dana Ledl
Brand: Poustr: Mesto
SKU: 8491368120655
Price: 30.00 EUR
Availability: InStock

(5.0)

30 €

In stock, at your door by

Tight margin · see where your money goes

The industrial complex of the shoemaking legend Baťa has no equal in Central Europe. The iconic Skyscraper 21 and colonies of typical family houses. Do you know which city we're talking about?

In the new collection with motifs of Czech cities by Dana Ledl, we pay tribute to the rich history of the city of Zlín. And also to Tomáš Baťa – entrepreneur, visionary, symbol of Czechoslovak industry and the boom after World War I.

Zlín - Dana Ledl

30 €

Memories that hang on the wall and help

Slovakia has beautiful nature, but one walk in the mountains will also show you a sad sight – missing forests, reckless logging, forest disasters. These are exactly the things that inspired us to create Poustrs. Posters that help. At launch, we sent part of every sale to organizations that protect our nature. In total, that came to more than €30,000.

The best of forgotten screen printing

We printed Poustrs on large screen-printing machines that still remember the Czechoslovak era. We found them on a random visit to a print shop and gave them a new life. So every Poustr is not only an original design, but also a celebration of honest craft.

We have nothing to hide

Radical transparency is one of our values. So here is exactly what it is made of and where the money you pay goes.

Where your 30 € goes

Tight margin

Production5,00 € · 17 %
Printing the poster on quality paper.
Illustrator5,00 € · 17 %
The illustrator’s share.
Marketing3,66 € · 12 %
Advertising. We count 15 % of the price excl. VAT.
Logistics3,00 € · 10 %
Warehousing in Orava, packing and a shipping subsidy.
VAT 23%5,61 € · 19 %
The tax we pay to the state.
Running the company7,73 € · 26 %
Salaries, support, new products and profit.

Carbon footprint

Even a paper poster has a footprint. We calculated it for the whole of 2025 and divided it per item: DEFRA 2025 emission factors, transport by parcels, services and marketing by spend (GHG Protocol). We keep refining the method together with our suppliers.

≈ 0.7 kg CO₂e per Poustr. Roughly like driving 4 km by car.

Production0.17 kg · 24 %
Materials, printing, binding and cover.
Running the company and marketing0.43 kg · 63 %
People, software, ads and energy, divided per item.
Transport to us0.02 kg · 3 %
Materials to production and finished products to the warehouse.
Transport to you and packaging0.07 kg · 10 %
Parcel and box.

What we do about it

We print in Slovakia and Czechia. No air freight. Our warehouse sits next to the printer in Orava, so finished products do not travel for nothing.
We do not shrink-wrap diaries one by one. We use bulk packaging to cut down on plastic.
We ship in recycled cardboard and, when we can, in boxes our suppliers sent us goods in.
For trips and small transfers we book shared transport and BlaBlaCar.
We print to pre-orders. If something does not sell, it does not end up in the bin but in our outlet or in schools.

What you can do

Order more things at once. One parcel instead of three.
Choose a pickup point or locker instead of home delivery. So the courier does not drive out for a single parcel.
Buy second quality and sale items. We also work with production seconds. Everything usable is cheaper in our second quality section. You save money and rescue something that would not get a chance elsewhere.
Buy only what you will really use. The smallest footprint belongs to the diary that never had to be made.

See our climate plan